Why Your Competitor's Website Gets More Calls
Side-by-side comparison of what works vs what doesn't. Real patterns from HVAC, plumbing, and contracting websites.
Phone Number Placement
Hidden in Footer
Phone number buried at bottom of page. Visitors have to scroll to find it.
Why it fails: 60% of mobile users never scroll past the first screen
Prominent Header
Click-to-call phone number visible immediately in the header on every page.
Why it works: 3x more calls when number is above the fold
Service Description
Vague & Generic
"We provide quality services for all your needs. Contact us today!"
Why it fails: Visitors leave within 3 seconds if they can't tell what you do
Specific & Clear
"24/7 Emergency Plumbing in Boston. Licensed, insured, same-day service."
Why it works: Clear headlines increase conversions by 127%
Mobile Experience
Desktop-First Design
Tiny text, buttons impossible to tap, horizontal scrolling required.
Why it fails: 70% of local searches happen on mobile devices
Mobile-Optimized
Large buttons, readable text, fast loading, easy navigation on any device.
Why it works: Mobile-friendly sites get 50% more leads
Trust Signals
No Social Proof
No reviews, no credentials, no photos of real work. Just stock images.
Why it fails: 88% of consumers trust online reviews as much as personal recommendations
Trust Everywhere
Google reviews embedded, license numbers displayed, real project photos.
Why it works: Adding testimonials increases conversions by 34%
Call-to-Action
Weak or Missing
A single "Contact" link hidden in the navigation menu.
Why it fails: Unclear CTAs cause 70% of small business websites to fail
Clear & Repeated
"Get a Free Quote" buttons throughout the page, contact form always visible.
Why it works: Strong CTAs can increase conversions by 83%
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Key Takeaways
Make It Easy
Every extra click or scroll is a chance to lose a customer. Phone number at the top, clear services, easy contact form.
Build Trust Fast
Reviews, real photos, credentials - visitors decide in seconds if you're legitimate. Give them proof immediately.
Mobile First
Most people find you on their phone. If your site doesn't work perfectly on mobile, you're losing 70% of potential customers.
Be Specific
"Quality service" means nothing. "24/7 emergency plumbing in Austin" tells people exactly what they need to know.
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