Tom runs a roofing company outside Chicago. He finally got a website in October 2024. Here's what happened.
The Setup
Before the Website:
- • Getting jobs through referrals and word-of-mouth only
- • Had a Facebook page (rarely updated)
- • Not showing up in Google searches
- • Missing calls after hours
Day 1: Website Goes Live
Tom's new website launched on a Thursday morning. Simple 5-page site:
- → Homepage with clear call-to-action
- → Services page (repair, replacement, inspection)
- → Gallery of recent projects
- → Contact page with form + phone
- → Service area map
Investment: $299 setup + $15/month hosting
Day 2: First Lead
Friday morning: contact form submission. Homeowner found Tom's site searching "roofer near me" on Google.
They needed a full roof replacement. Tom went out Saturday for the estimate.
Day 3: $15,000 Contract Signed
Monday: homeowner accepted Tom's quote. Full tear-off and replacement. $15,000 job.
The Math
Website paid for itself 50 times over in 72 hours.
3 Months Later
Since launch, Tom's website has generated:
- • 23 qualified leads
- • 8 signed contracts
- • $67,000 in total revenue
And he's barely touched it. No SEO. No ads. Just organic Google traffic and people finding him when they search for roofers in his area.
What Made It Work
-
1
Mobile-First Design Most roofing searches happen on phones. His site loaded fast and looked great on mobile.
-
2
Clear Service Area People could immediately see if he served their town.
-
3
Real Project Photos No stock images. Actual roofs he'd done in the area.
-
4
Easy Contact Options Phone number everywhere. Contact form for after-hours inquiries.
The Lesson
You don't need a $10,000 website. You don't need fancy features or months of SEO.
You need a clean, fast site that shows up when people search for roofers in your area and makes it easy to contact you.
That's it.
Get Your Roofing Website in 48 Hours
Same setup as Tom's. Same pricing. $299 setup + $15/month. Your first job will cover it.
Start Getting Roofing Leads →