Most plumbing websites overcomplicate things. Here's the only checklist you need - 10 things that actually get you more calls.
1. Your Phone Number is HUGE
Not in the footer. Not hidden in a menu. Right at the top, impossible to miss, click-to-call on mobile.
When someone's toilet is overflowing, they don't want to hunt for your contact info.
2. Emergency Service is Clear
If you offer 24/7 emergency service, that needs to be the FIRST thing people see. Emergency calls = premium rates.
3. Service Area Listed
People need to know if you serve their town. List it clearly: "Serving Boston, Cambridge, Somerville, and surrounding areas."
4. Services in Plain English
Not "comprehensive residential plumbing solutions." Just:
- • Leak Repair
- • Drain Cleaning
- • Water Heater Installation
- • Emergency Repairs
5. Mobile-Friendly (Actually Test It)
70% of plumbing searches happen on phones. Pull out your phone and test your site right now. Can you easily:
- ✓ Read the text without zooming
- ✓ Tap the call button
- ✓ Find your service area
6. Trust Signals
People are letting you into their homes. Show them you're legit:
- • Licensed & Insured (with license number)
- • Years in business
- • Customer reviews (Google, Yelp, etc.)
7. Fast Load Time
If your site takes more than 3 seconds to load, people bounce. Test it at PageSpeed Insights.
8. Contact Form That Works
Keep it simple: Name, Phone, Issue. That's it. Don't ask for their life story.
And TEST IT. So many plumbers have broken contact forms and don't know it.
9. Real Photos (Not Stock)
Nobody believes stock photos. Show your actual truck, your actual team, actual work you've done.
10. Google Business Profile Linked
Your website should link to your Google Business Profile (and vice versa). This helps local SEO and gives people more trust signals.
That's It
No blog needed. No social media feed. No fancy animations. Just these 10 things, done well, will get you more calls than 95% of plumbing websites out there.
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